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Amplified Marketing
Amplified Marketing · Prepared for Yun Qi

What changed since July.

Sorry for the long silence, that one is on me.
You asked for the short version. Three things are new. The rest is how they work.
1 · New lead magnet2 · Faster AI setter3 · Competitors excluded
Click or press →Tap to continue
Referred by Caston01
The short version

Three things are different since we spoke.

1
The ebook is gone.
People now take a two minute CPF check and see where their balance ranks against everyone their age. They opt in to find out, not to download a PDF they never read.
Before: ebook → Now: CPF Rank Check
2
The AI replies inside a minute.
Before, a lead waited until you got to your phone. Now it answers on WhatsApp inside a minute at any hour, asks the qualifying questions and books into your real calendar.
Before: you chase → Now: booked for you
3
Other advisers are excluded.
We run ads for a lot of advisers, so we take them out of your audience. They are not served your ads, so your angle does not get copied the week it starts working.
Before: open → Now: excluded
Everything after this is how the three actually work02
The whole system

Three phases. One loop.

1 · Attractthe right people Video ads that teach, not sellA reason to opt in: the CPF checkFilter: S$100k+ in CPF, phone verifiedOther advisers excluded from your ads 2 · Convertinto meetings AI replies within a minute, any hourQualifies, then books your calendarReminders until they turn upHands you the full chat before the call 3 · Improveevery week You tell us what the leads were likeWe change the ads and the botNext week attracts closer matchesWeekly review for the first month What you tell us feeds the next round of ads
Amplified · how the system works03
Why the speed matters

Same lead. Two very different first days.

Minute 1Day 1Day 2Day 7Day 14 Today you follow up by hand silence, 1 to 2 days 7 messages · 2 weeks · most never reply The system AI setter, then you AI, first 24h your call First message in under a minute even at 11pm By day 2: already booked by the bot, or on your call list with the whole chat attached.
Phase 2 · convert04
Phase 1 · who we go after

595,500 CPF members hold S$500k or more.

Under S$100kS$100k to S$200kS$200k to S$300k S$300k to S$400kS$400k to S$500k S$500k and above 1,994k 630k 454k 326k 236k 595,500 members The open top band alone is bigger than the whole S$200k to S$300k range. We filter at S$100k, so the pool we talk to is larger again.
CPF balance distribution table
CPF member balances by band, in thousands of members. Published CPF annual report figures as at 31 December 2024. Members include PRs, not only citizens.
The pool is not the problem05
Phase 1 · the part most advisers get wrong

Everyone fights over the tip. We go wider.

Ready to buy nowComparing advisers Knows the problemHas the money, not thinking about it yet tinysmalllargelargest whereeveryoneadvertises whereweadvertise
The person already searching for an adviser is being chased by everyone. Clicks there cost the most and close the least.
We talk to the much larger group who have the CPF balance but have never sat down and worked out what it pays them.
The video does the educating. By the time they book, they already understand why it matters. That is a different first meeting.
Awareness, not intent06
Phase 1 · the ad

Video only. Never a static image.

Frame from the CPF video ad
Second 6
Frame from the CPF video ad
Second 21
A static image gets a cheap click from anyone. A 60 second video does the teaching for you, so the person who opts in already knows what the problem is.
1
It names the thing they half knew
What CPF LIFE actually pays at 65, in dollars.
2
It shows the gap, calmly
No fear selling. No returns. No product. Compliance checked before it runs.
3
Then it offers the check, not a call
Two minutes, no obligation. That is a much easier yes.
Your own video, filmed once in the first fortnight07
Change 1 · the lead magnet

The ebook is gone. Now they get a ranking.

Before · until July
Ebook lead magnet
A PDF guide. People gave an email, downloaded it, and went quiet. Nothing told you who was worth calling first.
→
Now · the CPF Rank Check
CPF Rank Check question
Five questions. Sliders, no typing. At the end they see where their CPF sits against everyone their age.
Curiosity beats a download every time. And the answers arrive with the lead, so you know the balance, the cash on the side and the worry before you dial.
Live at the moment you launch08
Change 1 · what they see at the end

The screen that makes them reply.

CPF Rank Check result screen The screen that explains the CPF LIFE pooling mechanic
They are not told they have a problem. They are shown where they stand, against people their own age, with a number they recognise as theirs.
Ranking beats advice. Nobody argues with a percentile.
The screen after it explains the mechanic in plain English: from 65, the interest on their CPF LIFE premium goes into a common pool.
That is the opening line your AI setter uses sixty seconds later.
Estimates only, anchored to published CPF numbers. Not financial advice, and the tool says so on every screen.
Curiosity, then a reason to talk09
Phase 1 · the filter

Most of the volume never reaches you.

Everyone who watches the video Starts the CPF Rank Check Mobile number verified by SMS S$100k or more in CPF this is what your budget buys every answer captured as they go kills the fake numbers the only ones that reach your phone
Change 1 also made the leads smaller in number and better in quality10
Proof · the lead data

This is what actually lands in the sheet.

Real lead list with declared CPF, cash and concern
Ten rows from one live campaign, retyped so that nothing identifying survives. Only the names and contact details are gone.
You get the age, the declared CPF, the cash sitting outside it, the monthly income they want and the thing that worries them most.
You are not calling a name and a phone number. You are calling someone whose situation you already know.
Self declared at opt in. A CPF balance is not proof of spare cash. You still check needs and affordability.
Real campaign, July to August 202611
The AI setter, up close

It works the lead while you sleep.

Bot opening a conversation
It opens and confirms it is talking to the right person
Bot explaining and inviting
It asks what they actually want, so the next message fits
Appointment confirmed and reminded
It books, confirms the time, and reminds them until they turn up
Real conversations from a live account. Names and numbers removed.
It handles objections it was never scripted for, speaks whatever language they open in, and stops the moment a human should take over.
Everything it learns is waiting for you in the CRM before the meeting starts.
Your own WhatsApp number. These conversations ran earlier this year.12
Change 2 · why the first minute decides it

A minute late is a different lead.

REPLY WITHIN ONE MINUTE 391% more likely to convert What the AI does, every time, at any hour REPLY THE NEXT DAY Gone. The lift disappears. So has their attention. What happens when you are with a client, or asleep Published lead response research. 391% is the lift from replying inside a minute against replying a day later, not a close rate.
Nobody beats a machine to the first message13
Change 2 · when the bookings actually happen

Half of them book between 9pm and 9am.

50% booked between 9pm and 9am 9pm to 9am 9am to 9pm .
Your leads are at their desk all day. They look at this at night, on the sofa, with their spouse.
You are not calling at that hour, and you should not have to. The bot is not calling either. It replies on WhatsApp, where they already are.
That half of the calendar simply does not exist if a human has to do the replying.
Across the client accounts we run. Your own split will differ.14
Change 3 · new since July

Other advisers are excluded from your audience.

WITHOUT EXCLUSION advisers watching, screenshotting, copying WITH EXCLUSION only your audience is served
We run ads for a lot of advisers in Singapore. We know who they are, so we take them out of your audience before the campaign goes live.
They are not served your ads, so your hook does not get copied the week after it starts working. Every ad is still publicly searchable in Meta's ad library. Exclusion controls who it is shown to, not who can look it up.
Every ad is pre checked against MAS and Meta rules before it runs. Your own firm's sign off still applies. We prepare everything so it goes through in one pass.
Worth S$1,500 in the package. Included.15
Proof · what appointments have cost

Real campaigns. Real cost per appointment.

S$8.33
18 CPF appointments
in 7 days
S$25.46
11 CPF appointments
in 7 days
S$25.22
22 investment appointments
in 30 days
S$35.00
24 CPF appointments
in 30 days
109
leads in month one
23 year old adviser, tied agency. 23 appointments in the same month.
S$7
cost per lead, 4 months
Estate planning campaign, running since 2024.
Past results from client accounts we run. Different adviser, different offer, different numbers. Nothing here is a guarantee.
Names withheld. Advisers in the same market.16
Phase 3 · why it gets better

You talk. We change the ads.

Ads runleads arrive You meet themyou see who is real You tell ustoo young, wrongbalance, good fit We retuneads, filter, bot Weekly for the first month, then whenever something changes This is the part an agency that just runs ads for you cannot do
Week 1 to week 4, then monthly17
What you actually get

Eight pieces, plus the training.

Deep dive on your audience, message and offerS$2,000
Your lead magnet, built and hostedS$1,500
Campaign launch and daily managementS$5,000
One video ad, scripted, filmed and editedS$2,000
Other advisers excluded from your audienceS$1,500
MAS and Meta compliance check on everythingS$1,000
AI appointment setter on your WhatsAppS$5,000
Your own CRM, reminders and reportingS$1,000
Plus the CPF mechanics training, the CPF sales training and the appointment scripts built from more than 2,000 booked appointments.
Listed value
S$19,000
Five months, all in
S$8,000
You fund the ad spend separately. About S$1,000 a month is where most start, so all in it is roughly S$13,000 across the five months.
Listed value is what each piece sells for on its own18
The arithmetic

What S$700 of ads turns into.

S$700ad spendone month 50leadsS$14 each 12appointments bookedS$58 each 10turned upS$70 each attended 2cases closedby the adviser, not the bot One client closed two cases in month one, worth about S$40,000 in first year commission. The cost per lead and the rates above are that account's real numbers. The chain is a projection we built on a call, not a promise. S$700 is below the S$1,000 a month most people start on. Case sizes and close rates differ for every adviser.
Built live on a call from one account's real cost per lead19
If you say yes

Three weeks from deep dive to live ads.

DAY 0Deep dive60 to 90 minuteswith you DAY 7Video shotscript written for you,compliance checked first DAY 14Lead magnet builtyour CPF Rank Check,your branding DAY 18AI bot and CRMyou walk through itand approve DAY 21Ads onweekly review forthe first four weeks Your WhatsApp number verification runs alongside this, so nothing waits on it.
You are in the loop at every step20
The only thing left

Give me fifteen minutes and I will show you yours.

Not another pitch. I will open one of our own live accounts, run your CPF numbers through the check, and you can watch the bot work a real lead in front of you.
Reply with
A day and a time this week.
Fahim · Amplified Marketing · the same WhatsApp you are reading this on
Prepared for Yun Qi · October 202621